The short answer is that you need to update your professional business headshot more than you think. The long answer? Your face is everywhere now thanks to cell phones and social media, and while your face is appearing in more and more places, people’s attention spans are getting shorter and shorter. Making an impression these days is quite difficult, and it’s a lot easier to stand out for looking bad than it is for looking good. Thankfully, research has shown that people tend pay more attention to profile pictures than most other content on social media. You may notice that you get a lot more likes when you update your profile picture on Facebook than when you make a normal post, and Facebook is not the only social media that gives profile pictures a privileged place (linkedin does the same).
So what does all of this have to do with when you should update your headshot? Now that your face is everywhere, and it’s basically the only chance you have to catch people’s attention, your headshot is far more important than it used to be. As a result, people will notice how often you update your headshot. Professionals are expected to have an up to date headshot, it’s a part of what it means to be a professional in today’s world, regardless of profession. People will take note of your professionalism and diligence if you update your headshot often. People will also notice if you don’t look in real life the way you appear in your headshot. So keep your headshot as up to date as possible, get a new one every year at least. Find a headshot photographer that makes it easy and affordable to keep your headshot updated. For instance, at my studio we offer a loyalty program offering 50% off a headshot update within one year of buying an “All Business” or “Bosses Only” headshot sitting. Get in touch with us today to book a sitting if you’re in the greater Boise Idaho area. Stay tuned to the blog and @boiseheadshots on Instagram for updates and promotions.