The gray background was made popular by Vogue Magazine's foremost photographer, Irving Penn, who is described as the "Picasso of portrait photography" and considered by many to be the greatest portrait photographer of all time. Penn loved gray because of it's timeless quality and because it does not distract any attention away from the subject. Headshots on a gray background convey a sense of style and work best for brands that emphasize elegance or luxury. We recommend gray background headshots for Boise businesses that want to look cool. If you're looking for something with maximum friendliness and approachability, please see our headshots on white here.